Not all aged care homes are the same
When we look at results of surveys such as the Stewart Brown Aged Care Financial Performance Survey Sector Report it is make or break time for many in the industry. While there is currently plenty of commentary on the poor results by numbers it is important to look at ways in which an organisation can positively impact its performance.
While there has been recent negative press about aged care, the majority of homes do an absolutely amazing job. Every. Single. Day.
In aged care we are not really good at letting the world know about the difference we make in people’s lives. Making sure potential customers understand the difference between you and “Shady Pines” down the road is critical.
five key steps
In order to best put your organisation or service forward there a some critical steps to ensure you get this right.
Keep up to date with your competition
This is not just a matter of looking at prices on their website but really understanding what your competition is up to.