strengthening your business

Not all aged care homes are the same

When we look at results of surveys such as the Stewart Brown Aged Care Financial Performance Survey Sector Report it is make or break time for many in the industry. While there is currently plenty of commentary on the poor results by numbers it is important to look at ways in which an organisation can positively impact its performance.

While there has been recent negative press about aged care, the majority of homes do an absolutely amazing job. Every. Single. Day.

In aged care we are not really good at letting the world know about the difference we make in people’s lives. Making sure potential customers understand the difference between you and “Shady Pines” down the road is critical.

five key steps

In order to best put your organisation or service forward there a some critical steps to ensure you get this right.

Keep up to date with your competition

This is not just a matter of looking at prices on their website but really understanding what your competition is up to.

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the devil wears….packages??

Amanda Priestly (The Devil Wears Prada): “Florals? For Spring?… Groundbreaking.”

Naturally we welcome the announcement of 14,000 additional Home Care Packages over the next four years, particularly at Level Four, however we are certainly not alone in stating that for aged services this is not ground breaking news. There is a lot more to be done.

The announcement as one of the budget showstoppers for aged care is underwhelming; and frankly alarming knowing that already 10,000 people a month are assessed by an ACAT for aged services and we currently have 105,000 people waiting for a home care package. Given the ageing demographic profile in Australia this is expected to increase exponentially over the next few years. We eagerly await the release of the additional 74,000 packages in 2021-22.

There however remains much opportunity for home based service provision; there is always an upside and opportunity for smart businesses.

In order to make sure you are in the best position to meet the needs of your market now is the perfect time to review your strategy and develop a plan …

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