aged care business as usual

While we are waiting for the Aged Care Royal Commission (the Royal Commission) hearings to commence again next week we have taken some time to reflect on the enormous effort some providers have put in to ensure it is “business as usual.”

One of our clients had an extremely busy December and beginning of January preparing its submission for the Royal Commission. Prior to this the organisation had noted a softening in occupancy across the portfolio, and while many providers have been reporting this in metropolitan areas, this organisation decided to do something about it.

Ideal was engaged to analyse each home and work collaboratively to develop an optimal solution to increase occupancy.

With hindsight there were a number of mitigating factors impacting some or all of the sites; some of which included:

Change in personnel at some sites Lack of a centralised repository of key contacts Improved level of amenity at local competitors Increased marketing activity by local competitors Change in pricing Varying degrees of outbound contact Local presentation varied greatly – some homes, while older, were immaculately presented …

Read More


On February 1 2017 the protected world in which Home Care providers have operated will be unrecognizable.

Where the provider previously allocated a vacant home care package to an eligible and willing consumer they will now need to compete with providers across the nation to ‘win’ the opportunity to provide a home care package to the most worthy waitlisted person in the country.

the market

At 30 June 2015 there were 72,702 Operational Home Care packages provided by 504 Home Care Providers.

The market is highly fragmented across the 66 planning regions:

14 providers operated 1,000 or more packages 58% of providers operated 50 or fewer packages In 18 planning regions there were 50 or more providers however In 12 planning regions there were 10 or fewer providers


Currently the market place is protected – the provider holds the package and allocates it to an eligible consumer who is willing to accept a package; if the consumer wants to switch providers they must find themselves another package. Waitlists are strong.

To date the implementation of the Aged Care reforms …

Read More

consumers comment on unfairness in home care packages

From July 2015 Home Care packages must be delivered on a Consumer Directed Care (CDC) basis. The essential features are consumers should have greater autonomy in choosing services that best meet their needs and preferences and transparency and accountability in funding and budgeting at the individual level.

Sounds like a win!

ABC Lateline (29 Sept 2015) highlighted the challenges being experienced. It is early days but consumers in the story struggle to understand why approximately one third of package funding is consumed by administration and case management fees; particularly as under the CDC model they should have the opportunity to take on a greater role in organizing and administering their own package thus reducing these component costs.

The role case management can play in supporting and guiding people to maintain their independence and the need for administration was either not well explained to them or consumers do not perceive a need for or value these elements.

The Commonwealth invests $1.3B (2013-4) in home care packages. Of the 73,550 operational home care packages 81% are delivered by the not for …

Read More

very strategic

The Ideal Consultancy is Australia’s go-to aged care business advisory service. Some of our services include:

– strategic planning

– aged care management consulting

– aged care business advisory services

– strategic marketing

– aged care sales & marketing services

– aged care accommodation pricing

– speaking engagements

– aged care approval round ( ACAR ) writing services

– mergers and acquisitions

– aged care reforms

If you need help strengthening your aged care business call our office on 1300 179 675 for a confidential discussion.




Aged care consultants Melbourne

Aged care consultants Sydney

Aged care consultants Brisbane

Aged care consultants Adelaide

Aged care consultants Perth

Aged care consultants Hobart

Read More
Aged Care 1

social media policy

We are getting ready for the LASA National Congress in Adelaide October 19-22.

Ideal is sharing expertise in a few presentations, one of which is “Sing it from the rooftops” – a take on positive media and how this relates to aged care. A copy of the presentation will be available after the conference and we thought we would share a really interesting video on Social Media and what is means for staff of an organisation. This was first developed by The Department of Justice in Victoria in 2011.



Read More

your best aged care marketing is free

And it is what you do every day.

We had the opportunity to present at an Admissions Forum for aged care providers in Adelaide this week. While there are an abundance of rules and regulations and a lot of changes under the new reforms, some things never change, and that is great relationships and effective communication.

To borrow from Steve Jobs, “you’ve got to start with the customer experience and work back…, not the other way around.”

To put that in the context of aged care, Ideal has worked with, mystery shopped and surveyed over 800 individual facilities this calendar year. We understand the strategies that work and those that hinder admissions.

What works is a strategic approach to determining and optimising market position. Smart providers have analysed local market characteristics, product offering and business imperatives to model a sensible approach to pricing.

The following five elements are critical to ensure you are the most attractive choice and lead to a successful admission.

Understand your market

The market is rapidly changing. Ten years ago aged care was a “providers” market …

Read More

2014 national residential market survey

is open!

the state of the market

Aged Care is becoming increasingly competitive. The aged care reforms mean that providers must look for opportunities to strengthen their competitive position.

The National Ideal Residential Aged Care Market survey gathers feedback from those working in residential aged care facilities in relation to your competitive environment.

All participants providing their contact details will receive a copy of the results and subsequent analysis.

To thank you for spending 10 minutes completing the survey you will have the opportunity to go in to the draw to win a $1,000 Flight Centre voucher.

To start the survey simply click on the link below 

  Your response is confidential and will be de-identified for the purposes of presenting the benchmark report.

Read More

how to wow, the future starts now!

reflections from a customer point of view A benefit of getting together to learn about different organisations and share information is that sometimes some of the best things can be right under your nose. Delegates from the 2013 SAGE Study Tours got together in Sydney last week to participate in a Domestic one-day “mini” SAGE Tour. The aim of the tour was to observe innovation from an organisational perspective through visiting a range of services in Sydney.

about the day Ideal decided to view this day trip from a customer perspective and identify the positive elements of some of the services for aged care providers to consider when addressing the aged care reforms within their own organisation.

communicate We visited a Retirement Village that offers nursing and allied health services. There is a strong focus on ageing positively. This is evident in the wellness clinic, nursing services, health programs and on site medical clinics.

We know that not every Village will be large enough to support a vast array of services, however the important factor is that residents have someone …

Read More